Privacy Policy

Our Commitment to Your Privacy

At Next Gen, we take your privacy seriously. This Privacy Policy explains how we collect, use, protect, and handle your personal information when you interact with our website and services. We believe in transparency and want you to understand exactly what happens with your data.

We've designed our practices to respect your privacy while providing you with valuable information about emerging arcade technologies. You have control over your personal information, and we're committed to protecting it.

Information We Collect

Information You Provide Directly

When you use our contact forms or reach out to us, you may provide the following information:

• Name and contact details (email address, phone number if provided)
• Subject matter and message content from inquiry forms
• Any additional information you choose to share in communications
• Business information relevant to arcade technology consulting inquiries

Information Collected Automatically

When you visit our website, we may automatically collect certain technical information:

• Browser type and version
• Device information and operating system
• IP address and general location data
• Pages visited and time spent on our site
• Referring website and navigation patterns
• Cookie data (see our Cookie Policy for details)

Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Consent: When you provide information through forms or accept cookies
• Legitimate Interest: To improve our services and website functionality
• Contractual Necessity: To respond to inquiries and provide requested information
• Legal Obligation: To comply with applicable laws and regulations

How We Use Your Information

Communication and Service Delivery

We use your contact information to:

• Respond to your inquiries and provide information you've requested
• Communicate about our arcade technology research and consulting services
• Send updates or notifications related to ongoing projects or consultations
• Provide customer support and address technical issues

Website Improvement and Analytics

We analyze usage data to:

• Understand how visitors interact with our website
• Identify areas for improvement in user experience
• Monitor site performance and troubleshoot technical issues
• Develop new content based on visitor interests and behavior

Marketing and Personalization

With your consent, we may:

• Send relevant information about emerging arcade technologies
• Provide updates about new research findings or services
• Personalize content based on your interests and interactions
• Share industry insights and thought leadership content

You can opt out of marketing communications at any time.

Information Sharing and Disclosure

We do not sell your personal information to third parties. We only share information in limited circumstances:

• Service Providers: With trusted third-party vendors who help us operate our website and deliver services (such as web hosting, analytics, and email services)
• Legal Requirements: When required by law, court order, or government request
• Business Protection: To protect our rights, property, or safety, or that of our users
• With Your Consent: When you explicitly authorize us to share specific information

Third-Party Service Providers

We work with carefully selected service providers who assist with:

• Web hosting and infrastructure services
• Analytics and performance monitoring
• Email communication and form processing
• Security and fraud prevention

These providers are contractually bound to protect your information and use it only for specified purposes.

How We Protect Your Information

Security Measures

We implement industry-standard security measures to protect your personal information:

• Secure socket layer (SSL) encryption for data transmission
• Regular security assessments and vulnerability testing
• Access controls limiting who can view personal data
• Secure storage systems with encryption at rest
• Regular backup procedures and disaster recovery planning

Data Retention

We retain your personal information only as long as necessary:

• Contact form submissions: Retained for 3 years unless deletion is requested
• Analytics data: Aggregated and anonymized after 26 months
• Cookie consent preferences: Stored locally on your device for 12 months
• Email communications: Retained as long as needed for business purposes

You can request deletion of your data at any time by contacting us.

Breach Notification

In the unlikely event of a data breach affecting your personal information, we will notify you and relevant authorities within 72 hours of discovering the breach, as required by applicable data protection laws. We'll provide details about the nature of the breach and steps you should take to protect yourself.

Your Privacy Rights

Right to Access

You have the right to request a copy of the personal information we hold about you. We'll provide this information in a commonly used electronic format within 30 days of your request.

Right to Rectification

If you believe any personal information we hold about you is inaccurate or incomplete, you can request that we correct or update it. We'll respond to your request within a reasonable timeframe.

Right to Erasure

You have the right to request deletion of your personal data. We'll honor this request unless we have a legitimate reason to retain the information, such as legal obligations or pending inquiries you've initiated.

Right to Data Portability

You can request that we provide your personal data in a structured, commonly used, machine-readable format, allowing you to transfer it to another service provider if desired.

Right to Object

You have the right to object to processing of your personal data for direct marketing purposes or when we're relying on legitimate interests as our legal basis for processing.

Right to Withdraw Consent

Where we're processing your data based on consent, you can withdraw that consent at any time. This won't affect the lawfulness of processing before your withdrawal.

Your Rights and Opt-Out Instructions

You are not required to provide any personal information when using this website. If you prefer not to share your data, you may:

• Avoid filling out contact forms, account registrations, or any data-submitting features
• Disable cookies through your browser settings (see our Cookie Policy for more details)
• Contact us directly to request the deletion of any previously shared personal data
• Use privacy-focused browsers or browser extensions to limit tracking

We respect your privacy choices. If you would like us to delete your data, please reach out to us at the contact details provided at the top of this page. We will process your request promptly and confirm when your data has been removed from our systems.

You can also unsubscribe from marketing communications by clicking the unsubscribe link in any email we send, or by contacting us directly with your opt-out request.

International Data Transfers

Our services are primarily based in the United States. If you're accessing our website from outside the US, please be aware that your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate.

We take appropriate measures to ensure that your personal data receives adequate protection wherever it's processed, including implementing standard contractual clauses approved by relevant data protection authorities.

Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you're a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

If we discover we've inadvertently collected information from a child, we'll delete that information promptly from our systems.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we'll update the "Last Updated" date at the top of this page.

If we make material changes that significantly affect your rights, we'll notify you by email (if we have your email address) or through a prominent notice on our website. We encourage you to review this policy periodically to stay informed about how we're protecting your information.

Contact Information